I made a climbing brand not-so-recently, so I thought I might share it with you! I created two items and three mockups: a pair of climbing shoes and a box for it, along with a harness. I named the brand Off-Width because it is a crack climbing term that I think sounds pretty cool. (Crack climbing is when there is a crack in the wall and you stick your feet and hands into it to climb up the wall. An off-width crack is a crack that is wider than your hand, but not wide enough to stick your whole body inside, so it is very hard to climb up.)
the shoes and shoe box
The shoe box is the only thing that is actually using a mockup because I (obviously) can’t find a climbing shoe or climbing harness mockup. I really like how the logo turned out. (I also have no idea what font I used, which is sad because it’s quite cute.) For the box, I added stripes horizontally and vertically and I love how that turned out as well. It’s a little bit simple, but still pretty.
(Update: I really wanted to find what font I used, and it is Roc Grotesk Heavy. I wanted to find it because I am planning to add more items to my Off-Width collection, since I think this is one of the most exciting brands I’ve created.)
The shoes took a while since I had to color them in. I started with an image of Black Diamond Momentum Shoes in the color white (which were literally the only pair of climbing shoes I could find in white) and added multiply or overlay layers (I can’t remember which) to lay on color. I used the same colors as the shoe box and added gray, yellow, teal, and red. I love how the shoe ended up, especially the asymmetry of it (you can see the flap of the shoe that’s on the opposite side of the image is teal instead of gray, which makes it assymetrical).
Laying the logo on was the hard part. I had to warp them around until they looked right and they never did. Originally, I was going to attach the logo onto the side of the toe part, but I decided against it because it would rub off quickly if this shoe were to be manufactured and used in climbing.
the harness
And here’s the harness! I used a photo of the Mosquito harness (which is black and very simple, making it easy to edit) and edited out the logos before adding mine. I decided to name the harness Inertia because the harness I own is called Momentum, and momentum and inertia are kind of similar except for the fact that inertia’s definition is “lack of movement or activity especially when movement or activity is wanted or needed” (Merriam Webster).
I had to warp the “Inertia” as well, but it didn’t turn out as good as the Off-Width logo. The Off-Width logo looks alright, but it’s slightly blurry. Making the logo disappear from the harness made it kind of fuzzy. The original “Inertia” design (below) I thought turned out pretty. It’s really just the text, but I rounded off the corner of the “E” to make it look more lively (and it matches the logo where I rounded the W).
I hope you enjoyed reading about my climbing brand Off-Width. Thanks for reading 🤓
Whimsical Watercolor 